Myriam -- Tomorrow I remove the top -- Paris -- 1981

prouton · December 27th, 2011, 12:44 PM

A famous french publicity campaign in Paris, summer 1981.

End augustus 1981 people could see on the parisian billboards a post with a pretty young girl in bikini on a beach. The girl said: " Le 2 septembre j'enlève le haut, on September 2, I remove the top"
　
And on september 2 you could see a new post on the billboards with the same girl but... topless... and saying: " Le 4 septembre, j'enlève le bas, on September 4, I remove bottom"
　
And on september 4, can you believe it ?... the third post...

　
The slogan: "Avenir, l'afficheur qui tient ses promesses, Future, the bill-poster who holds his promises."

This was an institutionnel campaign for a company, a bill-poster company called Avenir (Future) willling to show the effectivness of this kind of campaign...!
　
This campaign became a myth in France !
The girl, Myriam, was the photographer's girlfriend - Jean-François Jonvelle, a famous french photographer of those times...
　
I don't know if Myriam 's ever been a model after that shoot.

prouton · December 28th, 2011, 11:44 AM

This 30 years old campaign is still so well-known in France that an another bill-poster winked at it in 2010...

"Plus besoin d'enlever le haut pour se faire remarquer", "No need to remove the top anymore to attract attention".

Very allusive, isn't it ?

**Forrest** · December 28th, 2011, 06:43 PM

Quote:

Originally Posted by prouton

　
I don't know if Myriam 's ever been a model after that shoot.

I think so...

**Forrest** · November 1st, 2017, 05:04 PM

I repost for tedm04...

MauHe · November 2nd, 2017, 11:52 AM

Remember this one. I was in Paris at the time for a school trip. Left quite an impression on all us boys at that time...

December 27th, 2011, 12:44 PM	#1
prouton Junior Member Join Date: Dec 2011 Location: Belgium Posts: 5 Thanks: 55 Thanked 110 Times in 5 Posts	Myriam -- Tomorrow I remove the top -- Paris -- 1981 A famous french publicity campaign in Paris, summer 1981. End augustus 1981 people could see on the parisian billboards a post with a pretty young girl in bikini on a beach. The girl said: " Le 2 septembre j'enlève le haut, on September 2, I remove the top" 　 And on september 2 you could see a new post on the billboards with the same girl but... topless... and saying: " Le 4 septembre, j'enlève le bas, on September 4, I remove bottom" 　 And on september 4, can you believe it ?... the third post... 　 The slogan: "Avenir, l'afficheur qui tient ses promesses, Future, the bill-poster who holds his promises." This was an institutionnel campaign for a company, a bill-poster company called Avenir (Future) willling to show the effectivness of this kind of campaign...! 　 This campaign became a myth in France ! The girl, Myriam, was the photographer's girlfriend - Jean-François Jonvelle, a famous french photographer of those times... 　 I don't know if Myriam 's ever been a model after that shoot. Last edited by prouton; December 27th, 2011 at 01:57 PM..

November 1st, 2017, 05:04 PM	#4
Forrest Vintage Member Join Date: Nov 2007 Location: France Posts: 1,206 Thanks: 10,956 Thanked 67,155 Times in 1,208 Posts	I repost for tedm04... __________________ Be indulgent with my English, I use Reverso...

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December 28th, 2011, 11:44 AM	#2
prouton Junior Member Join Date: Dec 2011 Location: Belgium Posts: 5 Thanks: 55 Thanked 110 Times in 5 Posts	This 30 years old campaign is still so well-known in France that an another bill-poster winked at it in 2010... "Plus besoin d'enlever le haut pour se faire remarquer", "No need to remove the top anymore to attract attention". Very allusive, isn't it ?

November 2nd, 2017, 11:52 AM	#5
MauHe Senior Member Join Date: Jul 2009 Location: Netherlands Posts: 219 Thanks: 1,698 Thanked 2,636 Times in 187 Posts	Remember this one. I was in Paris at the time for a school trip. Left quite an impression on all us boys at that time...