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December 27th, 2011, 12:44 PM | #1 |
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Myriam -- Tomorrow I remove the top -- Paris -- 1981
A famous french publicity campaign in Paris, summer 1981.
End augustus 1981 people could see on the parisian billboards a post with a pretty young girl in bikini on a beach. The girl said: " Le 2 septembre j'enlève le haut, on September 2, I remove the top" And on september 2 you could see a new post on the billboards with the same girl but... topless... and saying: " Le 4 septembre, j'enlève le bas, on September 4, I remove bottom" And on september 4, can you believe it ?... the third post... The slogan: "Avenir, l'afficheur qui tient ses promesses, Future, the bill-poster who holds his promises." This was an institutionnel campaign for a company, a bill-poster company called Avenir (Future) willling to show the effectivness of this kind of campaign...! This campaign became a myth in France ! The girl, Myriam, was the photographer's girlfriend - Jean-François Jonvelle, a famous french photographer of those times... I don't know if Myriam 's ever been a model after that shoot. Last edited by prouton; December 27th, 2011 at 01:57 PM.. |
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December 28th, 2011, 11:44 AM | #2 |
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December 28th, 2011, 06:43 PM | #3 |
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November 1st, 2017, 05:04 PM | #4 |
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November 2nd, 2017, 11:52 AM | #5 |
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Remember this one. I was in Paris at the time for a school trip. Left quite an impression on all us boys at that time...
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