Gary Christopher Fisher (born 1950) is considered one of the inventors of the modern mountain bike.
Fisher started competing in road and track races at 12. He was suspended in 1968 because race organizers cited a rule that his hair was too long. By 1972 this rule had been repealed and Fisher's career continued. He won the TransAlp race in Europe and a Masters XC national title.
Fisher went to work in 1975 on his 1930s Schwinn Excelsior X bicycle. His innovations to the model included drum brakes, motorcycle brake levers and cables, and triple chainrings, all taken from "junkers" Fisher found at bike shops. The next year, Fisher participated in the Repack downhill race, promoted by his roommate Charlie Kelly. This used a tortuous downhill route on Pine Mountain near Fairfax, California, just north of San Francisco, that riders used their coaster brakes so much that they had to repack the smoking hubs with grease after every run. Fisher holds the record time on the Repack course at 4:22.
Company
Kelly coined the term "mountain bike" in 1979, after a phrase used by a mechanic. That year, Fisher and Kelly founded "MountainBikes", the first company to specialize in the manufacture of this type of bicycle. Frames were built by Tom Ritchey, who later founded his own company. The first model sold for $1300US; 160 were manufactured in the first year.
1979 saw the introduction of Shimano components and an ill-fated attempt to trademark "Mountain Bike." The company dissolved in 1983; Fisher founded Gary Fisher Mountain Bikes the same year.
Fisher sold his company in 1991 to Taiwan's Anlen company, remaining on as President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand — 18 months later brokering the acquisition of Fisher by Trek Bicycle Corporation (in 1993).
On June 16th, 2010, Trek Bicycle Corporation announced "the Gary Fisher Collection", a line of Trek bikes that will replace the standalone Gary Fisher brand.
After Company Sale
Fisher remains involved with design and marketing, along with being scout and mentor to racers sponsored by the team. The best known was the gold-medal winner in the 1996 and 2000 Olympics women's mountain biking: Paola Pezzo.
Awards
Fisher was inducted into the Mountain Bike Hall of Fame in 1988. Outside magazine named him one of the "50 who left their mark" in the sport in 2000, and Smithsonian magazine honored him in 1994 as the "Founding Father of Mountain Bikes." In 1998, Fisher was recognized by Popular Mechanics for his innovations in sports.
[from wikipedia.org]