Magazines: The US Challenge group, pretty low-rent skin mags, is surprisingly reliable for "real" names. This is strongest around 1972-1978 -- before that time my observation is that they are a bit of a tossup, though I doubt I've seen a dozen specimens from 1970-1972, and the chain went under c1980. Fake names were a rule in the 1970s for most US houses below the PB/PH level. If Challenge ever uses the same name twice for a model, that's generally the one I stick with.
The Adam books (Adam, Knight, Pix) generally use standard names for models as well, before abt 1974, after which I rarely saw them (and by 1977 or so the model names were fake in both the issues I saw).
But as a general rule, US mags of the 1970s and after almost always use fake names for models. The raunchier the editorial comment on the layouts, the more likely the name is to be fake. "Neither said photos nor the words used to describe them are meant to represent the actual characters or personalities of the models," as the TOC page disclaimers read.
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