Now to discuss Jan (or Yan) Svensson.
Those names are credited twice in Mayfair.
Bernadette Masson's first set in Mayfair 19-05, 1984-05 as Jasmin is credited to Jan Svensson.
Coincidentally, some other of her sets are credited to Serge Jacques--CIUK 13-08, 1984-08, supposedly about some KU disco club, and Newlook (Fr) no.08, 1984-04 as Cannelle. But those sets are
unrelated to the one of Masson as Jasmin.
Diane Fullerton's pics in
Mayfair 21-01, 1986-01 were credited to Yan Svensson. Note the snow (although to me, as a non-skier, it instead looks more like salt?
) setting and distinctive red white blue stripe fabric (towel?).
Annabel Fairchild's pics in
CIUK 14-01, 1985-01 as Helga were credited to Serge Jacques. Note the snow setting and the distinctive red white blue stripe fabric.
So, could Jan (or Yan) Svensson be an aka for Serge Jacques?
Hold that thought.
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Back to
Greta Andersen. Her set as Krista in Knave 16-09, 1984-09 is credited to Jan Svensson. Here the blinds are purple (mauve?) and the carpet is brown with a short pile. There is a white pot for holding plants but it looks metal.
Now look at Greta's set as Philippa Smyth in Mayfair 20-03, 1985-03, which is credited to Basil Crawford-Smith. The blinds are a different colour again, but it looks like the same white metal pot for holding plants. The carpet also resembles the white, long shaggy pile seen in the studio
mostly associated with Peter Flodqvist.
So, does that mean that Basil Crawford-Smith is an aka for Serge Jacques and
not for Peter Flodqvist? Or could Jacques and Flodqvist sometimes have used the same studio? Or does it mean something else?
Maybe it was just a mag. credits mix-up?
If one looks at the text in Greta's set from Knave one sees a mock-humorous "rant" from the "editor" complaining about the blinds appearing in so many different pictorials. That text also claims that three different Swedish photographers all share that same studio with the blinds. My feeling is still rather sceptical. We know that one of the reasons photographers had different akas was in order to seem to add "variety" to mags' content--e.g. some mags. containing all work credited only to Hans Moser, Jr. & Sascha Alexander, or likewise but to Peter Flodqvist & Ulf Stjernbo. So my initial thought was simply that: they were cynically trying to preserve the illusion of different photogs. when instead there were fewer. But that's highly speculative/without much evidence.
It is also dangerous to place too much emphasis upon artefacts like pots for plants. Yes they can be distinctive but they're also often mass-produced, so on their own they shouldn't carry too much weight (pun unintended).
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edit: Some further credits for Jan Svensson:
Dominique in Knave 16-07, 1984-07, at Cream Cheese
here.
Kelli in Knave 17-01, 1985-01, at Cream Cheese
here.
Shaun in Knave 17-07, 1985-07, at Cream Cheese
here.
Cressida in Knave 17-08, 1985-08, at Cream Cheese
here.
Some of the shots of Dominique on the beach, in the brown/tan bikini, remind me somewhat of one of Anna Ventura's Penthouse sets, only she's a different model.