Why colorize? To re-market and make money from them, of course. "The kids" today were brought up in a world without black & white; to them B&W is (groan!) old and boring. Their brains and attention have been conditioned not to work very hard - you (the vendor) have to reach out and grab 'em by the lapels.
As far as re-tinting B&W material, again it's a marketing gimmick. The odd, sinister quality this gives old material is an attention grabber - or so they believe...
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