[rotobott]

Originally Posted by kiwi

The Swedish company Electrolux ran an advertising campaign in English in western Europe & the U.K. in the 1980s, promoting one of their vacuum cleaners

The advertising slogan was so perfect, Sales rocketed!

So they decided to use the exact same advert in North America.

(No disrespect to any Swedish members, nor any members who do not speak English as a first language.)

I'm no' teacher, I'll allow our north American members explain why the ad-campaign was a disaster...

'Nothing Sucks like an Electrolux'




I've tried everywhere on the net to find the original advertisement - I can't find it. But if they had used this image with the same slogan, they could have taken a big share of the North American market that the Hoover company dominate.


And being Swedish, you'd think they would have known that this ad would have been a lot better!

Kiwi